Today we’re excited to announce a bunch of new features for RocketAmp that will keep your mobile pages fast, add more performance, look better, and of course stand out in Google SERPs . Many of them are things that you all have asked for, and a few of them are things that we think you would like. In short, we’ve added 7 (yes, seven!) new features that you can use to make your Accelerated Mobile Pages site more like your non-AMP Shopify pages. Most of these features can be accessed from your dashboard at admin.getrocketamp.com if you're already on professional - and you can now even upgrade to professional with just a couple of clicks as well! Read on to see what we've been building for you!
Better variant support (free!)
This is our most requested feature and while initially it was a limitation of AMP - our dev team has been able to take advantage of new cutting edge components to make it work across ALL RocketAmp sites! As a result, you will now have multiple dropdowns to help users narrow down their product choice. Before, users had to sort through one list of various attributes but now they can pick multiple options each with their own dropdown. For example, customers can pick colors separately from sizes and quantity.
Product Reviews (paid feature)
Social proof is important when it comes to making purchasing decisions - it’s what your customers use to help validate the quality of their purchases. We’re now able to help your customers see this important information with the addition of Product Reviews. Currently this works for Shopify Product Reviews, Feefo reviews, and a handful of other integrations. If you want to know if your specific integration is supported, just email us at firstname.lastname@example.org. These reviews also show up in Google search!
Sticky Banners (free! - requires professional)
We noticed many of you have banners at the top of the page to tell users there is Free Shipping or to give them important news. You can now have those banners on your AMP site as well to help increase conversion. Just go to the dashboard, click on premium settings, and add your text and a link (if you have one) to the ‘Top Banner’ section. You can even make this standout by customizing the colors for the banner individually.
Google Font support (free!)
Previously we supported a dozen or so fonts so that you could have some font customization over how your site looks. We’re proud to now support over 850 fonts from Google Web fonts. You should now have no problem matching the exact font you’re using on your main website or theme.
Two Column Layout (free!)
You will now get two column layouts for your collection pages. Many mobile sites user two columns so that users can see more products per page but still have large enough images. This is now activated for all sites by default.
Youtube Video Support (free!)
Do you have products that use YouTube demonstrations, or do you have YouTube embedded in your blog posts? If so, then this feature is for you. RocketAmp now supports embedded YouTube videos to help show off your products and enhance your blog pages. This is automatically supported as soon as you activate.
Similar/Related Products (free!)
At the bottom of many product pages we see a Related Products module that helps keep visitors on the site longer and shop for more products that might fit their needs. We want to support your efforts to help customers find new and awesome products so we’ve excited to now include this module by default on your RocketAmp site.
Finally, its super easy to upgrade to our professional plan and take advantage of all of our new features! just go to admin.getrocketamp.com, click on Upgrade at the bottom of the page, accept the new terms, and you'll be ready to go with a bunch of great new features as well as more customization options and a custom domain!
We're excited to announce that we've now launched a new feature that allows you to change the appearance of your AMP site!
Many of you have websites that aren't just black text on a white background. You've spent a lot of time choosing the right theme for your main site - something that expresses your store perfectly. With theming you can now carry that over to your AMP site as well. It's super simple - just check out the dashboard and you'll see AMP Appearance Settings where you can change and preview:
To get there go to your RocketAmp Dashboard from the Apps section of your Shopify control panel. For more information, check out the video below.
Let us know if you have any questions, comments, suggestions, or feedback by emailing us at email@example.com.
Previously, we talked about what AMP is at a high level, but for Shopify store owners there is still a lot to understand. Let’s take a look at why AMP is important and how RocketAmp can help.
AMP - A deeper look
When a customer comes to your website, a common path for them is to search for a product and get linked to your Shopify site from that search. When they visit the page, most of what they see is optimized for desktops and then made “responsive” for mobile. Responsive means that the content and theme are reorganized for a smaller device, but not necessarily optimized. This helps the visual appeal of the site, but it can be a poor experience for the slower, less powerful network and phone experience, and it doesn’t take into account the expectation of speed from your mobile customer. AMP does.
AMP is a technology that allows specific content to come through quickly and easily. It allows your site to get to a user by removing some of the unnecessary pieces of the page that the user might not even see, while allowing the important parts to come through. This affects performance in two ways. The first is how much information is being sent to the user’s device - the less information, the faster it all gets there. The second is that the amount of time it takes for the user’s phone to show your site to your customer is also shortened. AMP does this through the use of special ‘approved’ tags that can be applied to your site. The user’s phone sees these tags and knows how to quickly put the page together for the user.
Why RocketAmp for Shopify
We created RocektAmp because the mobile shopping experience doesn’t meet the expectations of mobile shoppers. According to Google Over 50% of searches are now being done on mobile and each of those users expects web pages to load just as fast as they would on desktop (under 2 seconds) [1,5]. Unfortunately that’s not the case - according to mobile testing company, dynatrace, on average these pages take 7 seconds  to load causing almost 60% of users to give up and abandon your site . According to Amazon, for every 100ms that it takes a webpage to load, sales decrease by 1% . In other words, slow web pages are costing businesses money. RocketAmp aims to change this.
While AMP itself is a technology to make pages load faster, your website still has to get AMP integrated in order to make that technology useful for customers. To make this complicated process easy, RocketAmp is an easily setup Shopify app. RocketAmp automatically and intelligently determines what on your site can already work with AMP and sends that content, each time a page loads.
Because RocketAmp sits between your site and the user, it is extremely flexible and virtually maintenance free.
Google has already started promoting certain sites that use AMP in their search results. Starting with news sites, sites participating in AMP receive special treatment that allow users to know the site is AMP enabled through the user of an AMP icon. Already, 90% of publishers that have adopted AMP have seen higher click through’s to their sites. While AMP hasn’t been used to change search rankings, Google has been careful about how they word their answers but has indicated that product pages are in its future 
Since RocketAmp is a Shopify App, it’s a simple one time setup that will make your site faster for every mobile user and work with any changes you make. Get your customers from search to browse to buy with lightning speed using RocketAmp.
Try RocketAmp today for your Shopify Store and make your site load instantly on mobile.